Bombay Jadoo (Steidl, 2007) is a book of black and white images of Bombay by the American photographer Betsy Karel who was inspired also by Indian contemporary English fiction (www.bombayjadoo.com). Jackfruit designed the publicity material for the book launch in India and all the events associated with its release in Mumbai, Bangalore and Delhi. The events included panel discussions on urbanism, film and photography with Shyam Benegal, Sabeena Gadihoke, Shilpa Phadke and Ram Rehman, book signings, gallery displays of selected images from the book as well as an experimental performance on Bombay as part of Art of the Matter,  Jackfruit’s ongoing series on art and literature.